Education
Doctorate in Drama and Cinema Studies (A+ Double First-Class Discipline) | Beijing Normal University | September 3, 2017 - June 18, 2021
Master's in International Television | Royal Holloway, University of London | October 9, 2015 - November 1, 2016
Bachelor's in International Journalism | Beijing Normal University-Hong Kong Baptist University United International College | September 1, 2011 - June 27, 2015
Occupation
Intern | Production Team at BBC Wales News Centre, from January to February 2016.
Postdoctoral Researcher at Tsinghua University School of Journalism and Communication, from September 2021 to September 2023.
Secretary of the Secretariat at the National Cultural Metaverse Professional Committee, starting from August 2022 to present.
Lecturer in the Department of Art and Design at Beijing Chemical University, responsible for Teaching and Research, starting from September 2023 to present.
Research
1、September 2021 - March 2023
Executive in charge of a sub-project for the National Social Science Fund Major Project "Research on Cultural Confidence and National Image" (Project No. 18ZD21).
2、November 1, 2017 - March 1, 2020
Member of the project team for the National Social Science Fund Major Project "Research on Win-Win Models and Paths for Cultural Industries Cooperation Along the Silk Road Economic Belt Countries" (Project No. 17ZDA043).
3、November 2017 - December 2017
Member of the project team for the Beijing Normal University Undergraduate Teaching Evaluation.
Journal article
Published Papers
[1] He Jiayu. Analysis of the Integration Strategies between Metaverse and the Immersive Dissemination of Chinese Traditional Culture [J]. Overseas Communication, 2023(12):45-48.
[2] He Jiayu. Analysis of Game Export Strategies for Chinese-Style Metaverse Development [J]. Young Journalist, 2023(02):63-64.
[3] He Jiayu. Strategy Inquiry into the Formation of National Image through Virtual Clothing [J]. Young Journalist, 2022(10):61-63.
[4] Fan Hong, He Jiayu. Brief Analysis of Digital Era Video Games' Contribution to National Image Building [J]. Overseas Communication, 2022(11):22-25.
[5] Fan Hong, He Jiayu. Strategy Analysis for Promoting Cultural 'Going Out' through Re-Creation of Exotic Cultures [J]. Overseas Communication, 2022(4):49-52.
[6] Fan Hong, He Jiayu. Research on Image Building of Winter Olympic Athletes and 'Generation Z' Sports Communication: A Case Study of Rising Star Yuzuru Hanyu [J]. Overseas Communication, 2021(12):35-37.
[7] Fan Hong, He Jiayu. Prospects of Metaverse Application in National Image Dissemination: Summary of the 'Metaverse and National Image Building and Dissemination' Seminar [J]. Overseas Communication, 2021(12):60-63.
[8] He Jiayu. Preliminary Exploration of Mobile Game Cultural Industry Innovation: A Case Study of Honor of Kings [J]. News & Communication, 2019(05):4-7.
[9] He Jiayu. A Brief Discussion on the Cultivation of Core Markets for Film and Television Online Culture [J]. China Cable Television, 2019(03):302-307.
[10] He Jiayu. New Strategies for Cross-Media IP Development in the Era of Convergence [N]. China Cultural Newspaper, 2019-02-02, Page 3.
[11] He Jiayu. A Discussion on New Opportunities and Challenges for Chinese Television's Internationalization [J]. China Radio and Television Journal, 2018(09):103-106.
[12] He Jiayu. New Horizons for Chinese Documentaries [J]. China Cable Television, 2018(08):975-978.
[13] He Jiayu. On the Implications of Digital Transformation for Chinese and Foreign Media [J]. News & Communication, 2018(14):18-20.
[14] He Jiayu. Differences between Games and Other Image Arts: Analysis of Opportunities and Challenges in Game-Film Convergence [M]// Zhou Xing, Li Kan. Observation on the Current Situation and Hot Topics of Chinese Art and Culture in 2017. Beijing: China Worker's Press, 2018, 250-260.
[15] He Jiayu. New Forces Reshaping the Television Industry [J]. News & Communication, 2017(01):69-70.
Papers Selected for Academic Conferences
[1] "Approaches and Methods for Constructing the Urban Image through Cultural Metaverse" was selected for the academic sub-forum of the first Cultural Metaverse Summit at Tongji University in 2022.
[2] "Cultural Heritage Inheritance under Cross-Media Communication" was selected for the "2019 Tsinghua Cultural Creativity Forum - Academic Sub-Forum."
[3] "Digital Protection and Inheritance of Cultural Heritage: New Explorations for the Digital Silk Road along the Belt and Road" was selected for the "2019 Peking University International Doctoral Student Academic Forum on Cultural Industry."
[4] "New Strategies for Telling Chinese Stories: The New Approach of Cultural Export through Games" was selected for the "2018 Tsinghua Cultural Creativity Forum - Academic Sub-Forum."
