Professional Title: Professor
Email: zhangyuhua1218@163.com
Social Positions:
One of the evaluation experts of the Degree Center of the Ministry of Education, one of the random inspection and evaluation experts of the National Undergraduate Thesis, one of the members of the People's Bank of China's Commemorative Coin Design and Production Expert Pool, one of the experts of the Evaluation Committee of the Excellent Works Exhibition of Teachers and Students in the Design Discipline of Chinese Colleges and Universities in Milan Design Week, one of the evaluation experts of the 14th &the 16th China National College Student Advertising Competition Beijing Division, one of the evaluation members of the 33rd Times Golden Calf Award International Competition, and one of the experts of the Evaluation Committee of Academy Award of Advertising Festival of Chinese College Students.
Educational experience：
Graduated successively from the Academy of Fine Arts of Tsinghua University and the Academy of Fine Arts of Renmin University of China and obtained a doctoral degree
Work experience：
August 2000 - July 2002 Hefei University of Technology
July 2012 - Present Beijing University of Chemical Technology
Research field：Visual creativity and communication strategies
Teaching courses:Design Psychology, Text Layout Design, Creative Design Case Analysis, Literature Review
Research Achievementsin recent years：
ⅠAcademic Papers Published：
1 Research on the Application SoftwareDesignofUniversitycampus Friend-MakingNeeds Based on Kano Model(corresponding author),HCI International 2024.
2 Advanced Research on the Design of an All-encompassing Ancient Porcelain-related Service APP Leveraging the Kano Model(corresponding author),the 5th International Conference on Intelligent Design,2024.
3 Research on the Implied Criticism under the Fulfillment Plot Design in Zhang Guangyu's Journey to the West in Cartoons(first author),Art &Design Research ,CSSCI,February 2021.
ⅡPublications：
1 Post Impressionism (Translation Works),Chongqing University Press, 2022
2 Font Achieves Classics: Font Design Creativity of 75 Extraordinary Artists Worldwide (Translation Works),Shanghai People's Fine Arts Publishing House,2021
3 Designing Brand Identity (Translation Works),Shanghai People's Fine Arts Publishing House,2021
Research Projects：
1 The fund project of social science in Beijing, Guangyu Zhang and Beijing decoration school research, June 2014—June 2018,completed, first in charge.
2 Research on the History of Anti Japanese War Comics in Beijing (1931-1945), Beijing Social Science Fund Project,December 2023- December 2026,in progress, first in charge.
Academic Awardsin recent years：
1 Outstanding Guidance Teacher, G-CROSS Creative Award 2023,organized by the UK Industrial Design Council.
2 Excellent supervising teacher issued by the Beijing Municipal Education Commission ,from the Beijing competition area of the 14th Advertising Art competition of Chinese undergraduate in 2022.
3 Paper on the Directional Integration of Advertising and Design from a Cross Media Perspective in the Digital Media Era,the 28th China International Advertising Festival 2021 Great Wall Award for Outstanding Works.
Teaching Achievementsin recent years :
1 Outstanding Undergraduate Thesis Supervisor for Ordinary Universities in Beijing in 2023,Beijing Municipal Education Commission.
2 Outstanding Undergraduate Thesis Supervisor for Ordinary Universities in Beijing in 2022,Beijing Municipal Education Commission.
3 Excellent Guidance Teacher for Graduation Thesis of the 2023 Class at Beijing University of Chemical Technology,Academic Affairs Office of Beijing University of Chemical Technology.
4 Excellent Guidance Teacher for Graduation Thesis of the 2022 Class at Beijing University of Chemical Technology,Academic Affairs Office of Beijing University of Chemical Technology.
